Lake and Trail USA / American Baitworks

Okeechobee, FL

Our Role

Owner representation from design concept through construction completion. Development and construction of a new automated factory to make freshwater soft baits for American Baitworks in Mississippi. Lake and Trail USA’s Okeechobee projects include Florida’s premier bass boat dealership, a fishing superstore, fuel islands, a 100,000 square foot self-storage facility, and plans for an outdoor Boat and RV storage park.

Project Description

American Baitworks is an innovative American-based fishing tackle company with a worldwide presence and a strong portfolio of brands housed in a new 45,000 square foot factory in Mississippi. Lake and Trail USA Dealership is Florida’s premier bass boat dealership, convenience store and fueling center serving America’s outdoor enthusiasts. Lake and Trail USA Storage is a 100,000 square foot storage facility tailored to boat and RV owners, as well as traditional self-storage. The Lake and Trail USA brand continues to expand with plans for a new covered boat and RV storage facility in Okeechobee, FL.



Under Doug’s leadership, all our projects came in on time and on budget. We were able to complete the American Baitworks land purchase, design, permitting and build the factory in under 18 months, which was a tremendous achievement.

Robert Greenberg

Principal, Lake & Trail USA / American Baitworks

Over the years, we have had the pleasure of working on multiple projects together and have come to value Watt Inc.’s commitment to excellence. It is relationships like the one we have with the Watt Inc. team that really make for a great team and successful projects for everyone involved.

John Barranco

Partner, Barranco Gonzalez Architects

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